![]() ![]() Until the late 1960s, all filtered cigarettes-Marlboro included-were considered feminine. It wasn’t until the 1950s that, as a Stanford study put it, the brand underwent a “sex change.” Their debut slogan in 1924 was “Mild As May.” Early ads presented black-and-white sketches of listless flappers, slouched over an ashtray at a bistro table-or a sultry profile of a Gibson girl whose dark lipstick remained unblemished after a drag. Prior to the cowboy campaign, Marlboro was considered a “women’s” cigarette. In places like Wyoming, Winfield's resting place, the image of the white, adventuresome cowboy in chaps and kerchief, duking it out with Indians alone on the frontier, was cultivated by 19th Century Wild West Shows and used, in part, to entice eastern settlers-and since the early 20th century, ranching has fallen far behind the state's actual economic boon: energy extraction. Most ranchers don’t smoke tobacco, but rather chew it-smoking a cigarette is physically intrusive if your day is occupied by continuous manual labor. But modern cowboys, it turned out, are by and large fictive. Since 1972, Marlboro has been the most purchased cigarette brand in the U.S., with sales today of over $23 billion worldwide. The Marlboro Man is the most powerful mascot in American tobacco marketing in history. *** Within a year of Marlboro Man's debut, the company went from holding only one percent market share to being the fourth bestselling brand in America. The print ads featured groups of chisel-faced wranglers sitting around a campfire, or a solo cowboy astride a horse, cupping his smoke against the bitter winds somewhere in the red rock deserts and high plains of an ambiguous American West. While nary a tobacco TV ad has aired since 1970, some might remember the moving image of a man on horseback, cloaked in a duster, charging across the snow-dusted prairie to that woodstove-heated shed, scenes that ended with the optimistic uptick of a violin. He had no home, though he was once in a ramshackle shed, holding his tin cup out roughly for coffee… He epitomised resilience, self-sufficiency, independence and free enterprise.” And yet, an obituary in The Economist reflected on the non-domestic masculine fantasy that images like Winfield’s expressed: “No family tied the Marlboro Man down. He continued working on ranches well into his modeling career, eventually using his Philip Morris checks to move his family onto their own ranch in Riverton where they’ve lived ever since. However, we do not accept returns or exchanges for any other reason.Though there were dozens of Marlboro men over the years, the campaign recruits preceding Winfield were typically screen actors and professional models. If we make a fulfillment mistake resulting in the shipment of incorrect product, we will accept returns within 15 days from the purchase date. We take pride in the quality of our products and strive to ensure your satisfaction. However, tobacco products are only shipped within BC. We suggest placing your order in a timely manner to avoid potential delays caused by shipping or product availability.įor non-cigarette tobacco products, we ship throughout Canada. While we do not guarantee delivery times, we do provide estimated shipping and transit times for your convenience. Please note that orders are not processed or shipped on weekends or holidays, unless prior arrangements have been made. If your order is received after 5:00 PM, we will ship it on the following business day. ![]() If you place your order before 5:00 PM, we will ship it the same day, as long as the product is in stock. We strive to process and ship orders promptly to ensure quick delivery. ![]()
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